In a display of financial strength amid a challenging agricultural landscape, the Brazilian cooperative COCRED has concluded its participation at the 31st Agrishow with a remarkable performance. The institution reported prospecting over R$450 million in new business during the major agricultural technology fair held in Ribeirão Preto, São Paulo. This result solidifies its position as a key partner for rural producers navigating economic headwinds.
The achievement stands out against the backdrop of the broader event. The 2026 edition of Agrishow, recognized as Latin America's largest agricultural technology fair, saw a notable 22% decline in overall business intentions, projecting R$11.4 billion. This marks the first contraction for the fair since 2015, reflecting uncertainties surrounding the upcoming Plano Safra, persistently high interest rates, and global geopolitical instability.
Despite these sector-wide pressures, COCRED maintained a solid performance. According to the cooperative's executive director, Ademir Carota, this consistency is rooted in its cooperative model and long-standing governance. "We have continuously invested in the solidity of our operation to ensure we are prepared to navigate different scenarios alongside our members," Carota stated. He emphasized that the cooperative's 56-year history translates into security and trust for producers, highlighting the sustainable and essential nature of the cooperative model for agribusiness development.
A central highlight of COCRED's participation was the launch of its new credit line, AgroCiclo. This financial product was specifically designed to align with the production cycles of agribusiness, respecting the interval between investment and harvest returns. It aims to provide producers with greater predictability and cash flow balance. The product, featuring rates starting at 14.88% per year and terms up to 14 months, generated nearly R$170 million in business during the fair alone, demonstrating strong market demand.
Yuri Ferezin, COCRED's executive director of business, noted that the performance underscores the trust of its members and the relevance of tailored solutions. "Even in a more restrictive environment, we observed consistent demand for credit, with producers being more strategic in their decisions," Ferezin remarked. He also pointed to the fair as a vital barometer for the sector, offering a direct channel to understand producer needs and showcase cooperative solutions to a growing audience.
The cooperative's presence was part of the Sicoob system's collective stand, alongside other cooperatives from São Paulo. Throughout the event, the booth saw intense traffic from producers seeking more secure and realistic financing alternatives. The strong interest in consórcios (consortium plans) further highlighted the search for sound financial planning tools.
With the fair concluded, COCRED's engagement continues. All the financial products and services featured at Agrishow remain available across its 43 branches in São Paulo and the Triângulo Mineiro region. Producers can access competitive conditions, personalized service, and technological convenience through the Sicoob Super App. Based on reporting from g1.