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Why Juventus Must Sell Stars: The 70M Transfer Target

Serie AJuventusAtlético MadridGenoaGalatasarayBrésilHollandeCanadaTorinoChicoCongo DRManchester CityPays-BasBarcelona

Juventus aim for €70M sales after Champions League miss, with Bremer (€58M clause) and Conceição top of exit list, alongside Cambiaso, per CEO Comolli.

Juventus are confronting a financial reckoning after their failure to secure a Champions League spot, CEO Damien Comolli has revealed, with the club targeting a net transfer surplus of 70 million euros this summer. Missing out on Europe's elite competition has ripped a significant hole in the Bianconeri's budget, compelling them to sell at least one more high-value player than originally planned.

Comolli, speaking at a roundtable at the club's Continassa headquarters, was unequivocal about the new reality. "We will have to sell at least one more player than we intended," he stated, while making it clear that only one man is truly safe. Kenan Yildiz, the Turkish number 10, is considered untouchable regardless of any offers, with the club viewing him as the cornerstone of the post-Champions League rebuild.

Beyond Yildiz, however, the transfer list is long and littered with established names. The most obvious candidate for departure is Brazilian defender Bremer, whose contract includes a 58 million euro release clause. While no formal offers have yet arrived, the clause provides a clear, non-negotiable price for any top club—particularly in the Premier League or at Bayern Munich, where Kim Min-jae's potential exit could create an opening.

Andrea Cambiaso is another major asset likely to attract bids. Juventus paid just 11.5 million euros to sign him from Genoa, and his value has since soared to around 40 million. The Italy international's versatility and age make him attractive to clubs abroad; after Manchester City's failed approach last year, Barcelona have reportedly made enquiries, and further Premier League interest is expected.

Midfield dynamo Khéphren Thuram, bought for 20 million euros, has seen his market value double amid interest from Galatasaray and other European sides. Similarly, Francisco Conceição—a player that coach Luciano Spalletti rates highly—could command a fee upwards of 60 million euros, a hefty profit on the 40 million Juventus invested to sign him from Porto. However, the Portuguese winger's departure would be met with reluctance, given his growing importance.

Several players are already packing their bags. Teun Koopmeiners, included in the Netherlands' World Cup squad, appears destined for a move to North America, while goalkeeper Michele Di Gregorio is being monitored by Serie A rivals and would be allowed to leave if a top-level replacement arrives. Defensive pair Lloyd Kelly and Federico Gatti are also on the chopping block; Kelly, a left-footer who has improved under Spalletti, could be sacrificed for anything north of 35 million euros.

In attack, Jonathan David and Loïs Openda present different challenges. David, a free transfer in accounting terms, would represent pure profit, but Openda's 40 million euro price tag makes a definitive sale this window unlikely. Meanwhile, Nico González appears to be the first domino to fall, with an agreement reportedly close with Atlético Madrid.

The financial gymnastics are driven by a looming settlement agreement with UEFA over Financial Fair Play, a point Comolli himself addressed. Operating at break-even on transfer dealings is the goal, but that won't be easy while maintaining a squad capable of pushing for silverware. The club's hierarchy is walking a tightrope: balancing the books without completely dismantling the team Spalletti has been building.

The implications for Juventus are stark. If Bremer, Cambiaso, and Conceição all depart, the club could recoup well over 150 million euros, but it would also strip away defensive solidity and creative flair. For a side that already struggled to break into the top four, such losses could set back their domestic ambitions significantly, even if the long-term financial health improves.

Ultimately, the summer sales will define the next chapter of the Juventus project. Comolli's admission that nobody beyond Yildiz is "safe" signals a dramatic shift from the days of star-studded stability. The coming weeks will show whether the Bianconeri can turn a financial necessity into a savvy squad refresh—or whether the exodus leaves them scrambling in Serie A.

Based on reporting from Tuttosport.