[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"football-site-config":3,"world-cup-status-en":27,"news-detail-adidas-launches-backyard-legends-campaign-featuring-messi-chalamet-for-fifa":43,"news-related-adidas-launches-backyard-legends-campaign-featuring-messi-chalamet-for-fifa-en":81,"news-related-match-adidas-launches-backyard-legends-campaign-featuring-messi-chalamet-for-fifa-en":26},{"adSlots":4,"affiliateMode":5,"brandName":6,"contentStrategy":7,"currency":8,"friendLinks":9,"homepageLayoutKey":10,"leagueFocus":11,"locale":12,"planVisibility":13,"seoDescription":14,"seoTitleTemplate":15,"siteCode":10,"siteName":6,"siteType":10,"subscriptionMode":5,"timezone":16,"id":17,"tenantID":18,"primaryDomain":19,"countryCode":20,"logoUrl":21,"faviconUrl":21,"theme":22,"seoKeywords":24,"status":25,"ads":4,"focusLeagues":26,"affiliatePolicies":26},[],"shared","Football Prediction Platform","scores_predictions","USD",[],"main",[],"en-US",[],"Football fixtures, results, free predictions, subscriptions, and clearly labeled partner links.","{page} | Football Prediction Platform","America\u002FNew_York",323900000000000000,1,"football.easytestdev.online","US","",{"primaryColor":23},"#1677ff","football predictions, football fixtures, football results","active",null,{"active":28,"leagueId":29,"leagueName":30,"leagueImagePath":31,"seasonId":32,"seasonName":33,"startingAt":34,"endingAt":35,"daysToStart":36,"daysToEnd":37,"phase":38,"includeQualifying":28,"hostCities":39},true,"326135624916537344","World Cup","https:\u002F\u002Fmedia.api-sports.io\u002Ffootball\u002Fleagues\u002F1.png","326255613308833792","2026\u002F2027","2026-06-11","2026-06-28",6,23,"upcoming",[40,41,42],"Mexico City","Monterrey","Zapopan",{"article":44},{"awayTeamId":-1,"awayTeamName":-1,"body":45,"category":46,"excerpt":47,"homeTeamId":-1,"homeTeamName":-1,"id":48,"leagueId":49,"leagueName":50,"matchId":51,"matchName":21,"publishedAt":52,"slug":53,"sourceName":54,"sourceURL":55,"teamId":56,"teamName":57,"teamIds":58,"teamNames":69,"title":80},"Adidas has officially launched its global marketing campaign for the upcoming FIFA World Cup 2026, shifting its focus from performance pressure to the fundamental, unadulterated joy of the game. The new initiative, titled 'Backyard Legends,' aims to reconnect fans and players with the sport's grassroots origins, emphasizing that football's true essence lies in the freedom to play, regardless of location or skill level.\n\nThe campaign's centerpiece is a cinematic global film that brings together an unprecedented roster of talent from sports, music, and film. Headlining the project is Academy Award-nominated actor Timothée Chalamet, who is joined by global music icon Bad Bunny and a constellation of football's brightest stars. This includes eight-time Ballon d'Or winner Lionel Messi, alongside current elite players Jude Bellingham, Lamine Yamal, Pedri, Ousmane Dembélé, Raphinha, Florian Wirtz, Santiago Giménez, and USWNT star Trinity Rodman.\n\nThe narrative of the film, 'Backyard Legends,' is built around a compelling fictional premise. It depicts a legendary street football crew—Clive, Lucy, and Isaak—who have maintained an undefeated record for decades. The film's lore suggests that even iconic 90s players like Zinedine Zidane, David Beckham, and Alessandro Del Piero could not defeat them, underscoring the mythical status of these 'backyard' legends. The story champions the idea that true football mastery and legendary moments can emerge from any pitch, be it a parking lot, a garden corner, or the World Cup stage.\n\nAdidas's strategic message for this World Cup cycle is encapsulated in the campaign's theme: 'If you have the desire to play, you can enjoy it freely, regardless of place or skill.' This philosophy builds upon the brand's ongoing 'YOU GOT THIS' platform, which has previously focused on helping athletes overcome pressure. For 2026, the emphasis is squarely on rediscovering the pure, playful spirit that draws people to the sport in the first place.\n\nThe film's production blends nostalgia with cutting-edge technology. It features a soundtrack and visual aesthetics reminiscent of 1990s street style, including iconic hairstyles, all enhanced with state-of-the-art CGI and VFX. This fusion is designed to evoke a sense of timeless authenticity while delivering a modern, visually stunning spectacle that appeals to a global audience spanning multiple generations.\n\nThe campaign launch is supported by personal testimonials from the participating athletes, who shared how their early, pressure-free experiences shaped their careers. Lionel Messi reflected on his origins, stating, 'The origin of my playing style is in the backyard of my hometown, Rosario. There was no pressure, only freedom, joy, and the fun of continuing to challenge myself.' He expressed his hope that all children can experience the pure joy of football in such environments.\n\nJude Bellingham echoed this sentiment, crediting his formative years playing with friends on schoolyards and streets. 'That feeling, when I can call it back, is when I can play my best football,' Bellingham commented, adding his intention to channel that feeling on the World Cup's grandest stage this summer. Similarly, Ousmane Dembélé recalled the pitches of La Madeleine in Évreux, France, as the crucible that forged his identity as a player.\n\nFor Adidas, the campaign carries significant commercial and cultural weight. The company serves as the official match ball supplier for the FIFA World Cup 2026 and is the official kit supplier for 14 participating nations, including Japan. The 'Backyard Legends' initiative is therefore not just a marketing exercise but a core component of its brand identity around the tournament, aiming to deepen emotional connections with consumers worldwide.\n\nThe campaign is set to roll out globally starting May 7, 2026, with a series of events and initiatives planned in key markets, including Japan, to coincide with the tournament's opening in June. By celebrating the sport's universal, accessible spirit through a blend of A-list celebrity and authentic football narratives, Adidas is positioning itself as the brand that honors football's past while inspiring its future.\n\nBased on reporting from サッカーキング.","news","Adidas kicks off its global FIFA World Cup 2026 campaign, 'Backyard Legends,' celebrating the pure joy of football with a star-studded film featuring Lionel Messi, Timothée Chalamet, and Bad Bunny.","327773396764987393","326135662958874624","FIFA Club World Cup - Play-In","0","2026-05-07T08:51:31Z","adidas-launches-backyard-legends-campaign-featuring-messi-chalamet-for-fifa","Soccer King","https:\u002F\u002Fwww.soccer-king.jp\u002Fnews\u002Fworld\u002Fwc\u002F20260507\u002F2156903.html","326222711745417216","Japan",[56,59,60,61,62,63,64,65,66,67,68],"326257608451166208","326257615103332352","326257666970095616","326257686389723136","326222711447621632","326257833098088448","326222707169431552","326222713142120448","326257545754710016","326257546392244224",[57,70,71,72,73,74,75,76,77,78,79],"IFK Goteborg","BSC Young Boys","Young Africans","Together","France","Street","Anderlecht","Canada","Newcastle","Nottingham Forest","Adidas Launches 'Backyard Legends' Campaign Featuring Messi, Chalamet for FIFA World Cup 2026",[82,114,148,181],{"awayTeamId":-1,"awayTeamName":-1,"body":-1,"category":46,"excerpt":83,"homeTeamId":-1,"homeTeamName":-1,"id":84,"leagueId":49,"leagueName":50,"matchId":51,"matchName":21,"publishedAt":85,"slug":86,"sourceName":87,"sourceURL":88,"teamId":89,"teamName":90,"teamIds":91,"teamNames":102,"title":113},"Palestinian footballer Rand Halawani, 20, had her detention extended until Friday after arrest for allegedly throwing objects off a roof in Jerusalem.","337750822576197633","2026-06-03T22:06:39Z","palestinian-footballer-detention-extended-what-friday-means","L'Equipe","https:\u002F\u002Fwww.lequipe.fr\u002FFootball\u002FActualites\u002FUne-footballeuse-de-l-equipe-nationale-palestinienne-arretee-par-israel\u002F1681611#at_medium=RSS_feeds","326257667678932992","Police",[89,92,93,94,95,96,97,98,99,100,101,65,66],"326222712936599552","326222767416414208","326255039846813696","326255041625198592","326257536413995008","326257537865224192","326257539844935680","326257789426995200","326257745512632320","326257665107824640",[90,103,104,105,106,107,108,109,110,111,112,76,77],"Paraguay","Lesotho","FK Partizan","Partizani","Paris FC","Estoril","Parma","Palestine","Members","Israel","Palestinian Footballer Detention Extended: What Friday Means",{"awayTeamId":-1,"awayTeamName":-1,"body":-1,"category":46,"excerpt":115,"homeTeamId":-1,"homeTeamName":-1,"id":116,"leagueId":49,"leagueName":50,"matchId":51,"matchName":21,"publishedAt":117,"slug":118,"sourceName":119,"sourceURL":120,"teamId":121,"teamName":122,"teamIds":123,"teamNames":135,"title":147},"PSG's second consecutive Champions League win under Luis Enrique suggests a dynasty, while Spain's World Cup hopes are dampened by injuries to key players.","336819126729183233","2026-06-01T08:28:47Z","psg-s-luis-enrique-2-titles-and-a-new-era-of-dominance","Marca","https:\u002F\u002Fwww.marca.com\u002Fradio\u002F2026\u002F06\u002F01\u002Fguillermo-uzquiano-rinde-psg-luis-enrique-pinta-establecer-hegemonia-europa.html","326222711653142528","Spain",[121,124,125,126,127,128,129,130,131,132,133,134],"326257565535047680","326222712110321664","326257545918287872","326222712143876096","326257584342306816","326257539962376192","326222712592666624","326255042430504960","326257534329425920","326222711682502656","326257769613103104",[122,136,137,138,139,140,141,142,143,144,145,146],"Real Madrid","Argentina","Liverpool","Portugal","Juventud","Como","Congo DR","Servette FC","Borussia Dortmund","England","Capital","PSG's Luis Enrique: 2 Titles and a New Era of Dominance",{"awayTeamId":130,"awayTeamName":142,"body":-1,"category":46,"excerpt":149,"homeTeamId":127,"homeTeamName":139,"id":150,"leagueId":49,"leagueName":50,"matchId":151,"matchName":152,"publishedAt":153,"slug":154,"sourceName":119,"sourceURL":155,"teamId":156,"teamName":157,"teamIds":158,"teamNames":169,"title":180},"Athletic Club equals second-best World Cup turnout since 1950 as 4 players confirmed for 2026: Simón, Nico, Laporte, Iñaki Williams.","336456282548473857","327115058687512576","Portugal vs Congo DR","2026-05-31T08:33:39Z","athletic-club-sends-4-to-2026-world-cup-matching-1950-mark","https:\u002F\u002Fwww.marca.com\u002Ffutbol\u002Fathletic\u002F2026\u002F05\u002F31\u002Fathletic-asegura-segundo-mundial-participantes.html","326257565275000832","Athletic Club",[156,127,130,121,159,160,161,162,163,164,165,129,97,166,167,168,66],"326222712559112192","326257537596788736","326257550938869760","326257551035338752","326257590545682432","326257664185077760","326222711908995072","326257546258026496","326257625266130944","326257545968619520",[157,139,142,122,170,171,172,173,174,175,176,141,108,177,178,179,77],"Ghana","FC Porto","Lask Linz","TSV Hartberg","Portland Timbers","Wales","Mexico","Manchester City","Al-Nassr","Arsenal","Athletic Club Sends 4 to 2026 World Cup, Matching 1950 Mark",{"awayTeamId":-1,"awayTeamName":-1,"body":-1,"category":46,"excerpt":182,"homeTeamId":-1,"homeTeamName":-1,"id":183,"leagueId":49,"leagueName":50,"matchId":51,"matchName":21,"publishedAt":184,"slug":185,"sourceName":119,"sourceURL":186,"teamId":127,"teamName":139,"teamIds":187,"teamNames":194,"title":201},"Basque Parliament overwhelmingly rejected a Vox proposal to host Spain's national football team in Euskadi for 2025-26 and the 2030 World Cup. Only the PP","335458019460517889","2026-05-28T14:21:06Z","basque-parliament-blocks-spain-match-vox-plan-rejected","https:\u002F\u002Fwww.marca.com\u002Ffutbol\u002F2026\u002F05\u002F28\u002Fcamara-vasca-rechaza-propuesta-vox-seleccion-juegue-euskadi.html",[127,188,189,190,129,130,191,192,131,156,193,121],"326222712219373568","326257537764560896","326257661374894080","326255038114566144","326255040400461824","326257565702819840",[139,195,196,197,141,142,198,199,143,157,200,122],"Morocco","Nacional","Serbia","Santa Clara","FC Santa Coloma","Real Sociedad","Basque Parliament Blocks Spain Match: Vox Plan Rejected"]