Atletico Madrid and Nike have jointly announced the launch of the club's third kit for the 2025/26 football season. This new release pays homage to the celebrated Total 90 series, known for its bold designs in the early 2000s, and brings that legacy into the modern era.
The kit is dominated by a vibrant blue color, chosen to make a statement both on and off the field. A key design element is the central placement of the Atletico Madrid crest, which deviates from traditional side placements and adds a unique touch to the overall look.
By incorporating Total 90 inspiration, the kit taps into a wave of nostalgia among football fans who remember the original line's impact. Nike has balanced this retro feel with contemporary materials and construction, ensuring the kit is not only stylish but also functional for players.
This collaboration underscores the ongoing partnership between Atletico Madrid and Nike, which has produced several memorable kits over the years. The third kit for 2025/26 continues this tradition of innovation and creativity, appealing to both long-time supporters and new fans.
The design's blend of nostalgia and modern flair is evident in every detail, from the color scheme to the crest positioning. It reflects a thoughtful approach to kit design that honors the past while looking forward to the future of football fashion.
Supporters can look forward to seeing the kit in action during the season, where it will provide a fresh alternative to the home and away jerseys. The bold blue and central crest are sure to become iconic elements in Atletico's kit history.
The kit is now available for purchase, allowing fans to own a piece of this unique design. It stands as a testament to the creative synergy between Atletico Madrid and Nike, delivering a product that resonates on multiple levels.
Based on reporting from 90min EN Feed.