Empretec Roraima 1997: How a Seminar Transformed Dorí Maranhão's BusinessIn 1997, Dorí Maranhão participated in the first edition of the Empretec seminar in Roraima, an experience he credits with fundamentally reshaping his approach to business management. The program, designed to foster entrepreneurial skills, provided him with the tools to move beyond day-to-day firefighting and adopt a more strategic mindset.
Maranhão described the transformation as a shift from reactive operations to proactive, goal-oriented planning. "Before Empretec, I was constantly putting out fires," he explained. "The seminar taught me to set clear objectives and build systems around them."
The results were tangible. Maranhão reported significant improvements in process organization, which led to better team engagement and operational efficiency. These internal gains translated directly to the bottom line, with notable cost reductions across his business operations.
The Empretec program, a United Nations initiative, has been running in Brazil for decades, aiming to strengthen the entrepreneurial ecosystem by providing practical training in business management. Maranhão's story from the inaugural Roraima edition serves as a long-term testament to the program's impact on local entrepreneurs.
His experience highlights how foundational business training can create lasting change, turning operational challenges into opportunities for structured growth and sustainable success.