Inter Milan's historic 2025-26 season culminated in a domestic double, and now the club is set to share its Scudetto celebration with fans worldwide through a free broadcast on Pluto TV. The Nerazzurri, who secured their 21st Serie A title and a record-extending 10th Coppa Italia, will parade through Milan on May 17, and every moment will be streamed live on the Inter 24/7 channel, a dedicated platform on Paramount’s free streaming service.
The double triumph marks one of the most successful campaigns in Inter’s storied history. After a dominant league run, the Scudetto was mathematically clinched earlier in the month, but the celebrations were put on hold until the final home fixture against Verona at San Siro. That match, scheduled for 15:00 local time, will serve as the prelude to the city-wide party, with an open-top bus carrying players and staff through the streets of Milan to meet throngs of jubilant fans.
Pluto TV’s involvement represents a growing trend of football clubs embracing digital platforms to connect with global audiences. The Inter 24/7 channel, launched earlier this season, has been a hub for free, on-demand content, including match highlights, goal compilations, and exclusive featurettes on current players and club legends. Now, it will add the Scudetto parade to its programming, ensuring that supporters who cannot attend in person can experience the emotion of the day.
“The partnership with Pluto TV allows us to bring the passion of Inter to millions of homes,” a club representative might say, reflecting the strategy behind this move. The channel also streams pre-match press conferences, giving fans unprecedented access to tactical insights and player interviews throughout the season. This transparency and accessibility are key to modern fan engagement, particularly as the sport’s global following continues to grow.
The decision to broadcast the parade on a free platform underscores the club’s commitment to its fanbase, removing paywalls that often limit access to such celebrations. For a club with over a century of heritage, the 21st Scudetto is a milestone that deserves to be shared widely. The open-top bus route is expected to draw hundreds of thousands of supporters, transforming Milan into a sea of black and blue.
Beyond the immediate festivities, the Inter 24/7 channel offers year-round value. Fans can relive the best moments of the 2025-26 campaign, from decisive goals to midfield mastery. Historical compilations featuring iconic goals from past seasons provide a nostalgic touch, while press conference archives give context to each matchday.
This double—Scudetto and Coppa Italia—places Inter in an elite category. The Coppa Italia win on May 13, with a victory over Lazio, was the club’s 10th, further cementing their status as Italy’s most decorated cup side. When combined with the league title, it underscores the depth and resilience of Simone Inzaghi’s squad throughout the season.
Pluto TV’s model, which relies on ad-supported free streaming, aligns with the broader media shift toward accessible content. By hosting Inter’s celebrations, the platform not only attracts football fans but also showcases its potential as a sports broadcaster. For Inter, it is a cost-effective way to expand its digital footprint and engage with a younger, cord-cutting demographic.
Looking ahead, the success of these initiatives could influence other Serie A clubs to follow suit. As the league competes for international viewership against the Premier League and La Liga, such digital partnerships offer a lifeline. Inter’s innovative approach may well become a blueprint for football media distribution in the years to come.
Based on reporting from Tuttosport.
