A major milestone for regional tourism promotion is unfolding in Ceará as the 10th Salão do Turismo begins its run at the Centro de Eventos de Fortaleza. This edition marks a historic first, as the nation's leading tourism industry gathering is being hosted in the Northeast for the very first time.
The event's opening ceremony is set to feature a high-profile lineup, including acting President Geraldo Alckmin. They will be joined by Ceará Governor Elmano de Freitas, Fortaleza Mayor Evandro Leitão, and several federal ministers, underscoring the national significance of the event's move to the region.
For three days, the Salão will serve as a dynamic hub for the sector, bringing together entrepreneurs, managers, and professionals from all 26 Brazilian states and the Federal District. The core mission is to foster discussions on promoting Brazilian destinations and encouraging domestic travel.
Beyond business networking, the event promises a rich cultural and gastronomic experience. Attendees can explore dedicated areas showcasing regional crafts, typical cuisine, and immersive displays of tourist attractions from across Brazil's five distinct regions.
The program also features the "Núcleo do Conhecimento," a knowledge hub hosting numerous lectures and debates. A special highlight is the "Armazém da Agricultora Familiar," which spotlights family farming enterprises, offering food and beverages that celebrate the diverse flavors and identities from every corner of the country.
Key industry topics will be addressed through dedicated spaces for Fungetur, the Ministry of Tourism's special fund offering facilitated credit lines for tourism businesses. There will also be areas focused on inclusion and diversity, alongside the annual meeting of the National Tourism Council.
Organized by the Ministry of Tourism since 2003, the Salão was historically held in São Paulo. A strategic shift began in 2023, rotating the event to other federative units like the Distrito Federal and Rio de Janeiro, with Fortaleza now hosting this landmark Northeastern edition.
Based on reporting from g1.