Telegram users have noticed a significant promotional push from the platform's founder, Pavel Durov. A new banner advertising his personal channel has been integrated directly into the messenger's interface, appearing for all users.
The promotional banner materialized on May 8th. It is displayed prominently at the very top of the main chat list, making it one of the first elements a user sees upon opening the application. The banner includes a direct call-to-action, encouraging users to subscribe to Durov's English-language channel.
This promotional feature is not limited to a single version of the app. Reports confirm the banner is visible across all platforms, including the mobile application, the web version, and the desktop client. This ensures maximum visibility for the founder's channel among the entire user base.
In a notable design choice, the promotional banner is shown to everyone, regardless of their current subscription status. Users who are already subscribed to Pavel Durov's channel will still see the notification urging them to subscribe. This approach guarantees that the promotion reaches every single active Telegram account.
Pavel Durov has maintained his official channel on Telegram for over a decade. The channel serves as a primary communication platform where the businessman shares updates about his various activities and provides official announcements regarding new features and updates for the Telegram messenger itself.
The move to promote his channel so aggressively within the app's core interface represents a major shift in visibility strategy. By placing the banner above all user chats, Telegram ensures its founder's personal communications receive unparalleled exposure to its global audience.
Based on reporting from Чемпионат.com.
