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Why Ferguson Pursued Rooney Twice: The £27m Transfer Story

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David Moyes reveals Sir Alex Ferguson's two secret meetings to sign Wayne Rooney for £27m in 2004 after his Euro 2004 exploits.

Wayne Rooney's move from Everton to Manchester United in 2004 remains one of the most significant transfers in Premier League history, and new revelations from David Moyes have shed fresh light on the relentless pursuit by Sir Alex Ferguson. Speaking on The Wayne Rooney Show, Moyes detailed how the legendary United manager arranged two clandestine meetings to convince Everton to part with their teenage sensation, ultimately paying £27 million — a record sum for an 18-year-old at the time.

Rooney had burst onto the scene at Goodison Park with a blend of raw power, technical skill, and a fierce competitive streak that belied his age. In 67 Premier League appearances for the Toffees, he netted 15 goals, including a stunning winner against Arsenal that ended their 30-match unbeaten run and catapulted him into the national spotlight. By the summer of 2004, his reputation had soared, with Chelsea and Newcastle also monitoring the situation closely. For Moyes, who had nurtured Rooney since his academy days, losing him was unthinkable.

The first approach came when Ferguson invited Moyes to a discreet meeting at the Haydock Thistle Hotel. Moyes, who held the Manchester United manager in the highest regard, was initially puzzled by the request. Once seated, Ferguson got straight to the point: "I want Rooney." Moyes' response was unequivocal — the player was not for sale under any circumstances. Ferguson accepted the rejection but extracted a promise that Rooney would not be allowed to join a direct rival like Chelsea. The meeting ended with a handshake and an understanding that, for now, the matter was closed.

However, fate intervened at Euro 2004 in Portugal. Rooney, then just 18, delivered a series of electrifying performances for England, scoring four goals in four matches. His powerful running, clinical finishing, and fearless demeanor drew comparisons with the continent's elite forwards. The tournament, though, ended in heartbreak when he suffered a broken foot in the quarter-final against the hosts, forcing him to watch from the sidelines as England crashed out on penalties. That injury did nothing to dampen the interest; instead, it accelerated the urgency among suitors to secure his signature before the new season.

Just weeks after their initial meeting, Ferguson called Moyes again, insisting on a second rendezvous at the same hotel. This time, the context had shifted. "He said, 'I want Wayne and things have moved on'," Moyes recalled. The implication was clear: the bidding war had intensified, and Manchester United were determined not to be left behind. Rooney himself has since acknowledged that Ferguson had originally planned to wait another year, but his displays in Portugal made an immediate move inevitable.

The deal was concluded in August 2004, with the £27 million fee making Rooney the most expensive teenager in world football. For Everton, it was a bittersweet moment — a record sale, but one that stripped away their brightest talent. For Manchester United, it marked the beginning of a transformative era. Rooney would go on to become the club's all-time leading goalscorer, winning five Premier League titles, the Champions League, and numerous individual accolades. His partnership with Cristiano Ronaldo and later Robin van Persie formed the spine of one of the most dominant sides in English history.

Beyond the statistics, the transfer underscored Ferguson's unparalleled ability to identify and secure generational talents. The two clandestine meetings revealed a side of the Scot that blended charm, directness, and strategic patience — traits that defined his 26-year reign at Old Trafford. Moyes' willingness to share the anecdote also highlights the mutual respect between the two managers, even as they navigated a high-stakes negotiation that could have soured their relationship.

The episode offers a fascinating time capsule of early-2000s Premier League dynamics, when a boyhood Evertonian could still be prised away by the allure of a super-club, albeit at a price that now seems modest. Rooney's departure left a void at Goodison that took years to fill, while his arrival at United helped maintain the club's hegemony just as Arsenal's "Invincibles" were threatening to reshape the landscape. For Rooney, it was the platform he needed to fulfil his prodigious potential, and he never looked back.

Based on reporting from BBC Sport.