Many entrepreneurs face the challenge of putting in significant effort without seeing proportional growth. For Susana Coelho, an administrative manager in the real estate sector, this common struggle led her to seek professional development. She discovered the Empretec Arena 2025 program through Sebrae, viewing it as a unique chance to gain knowledge and improve her business operations.
The program's methodology is heavily practice-oriented, utilizing simulations, games, and both group and individual challenges. This immersive approach is designed to cultivate entrepreneurial behaviors and encourage a more strategic analysis of one's business. Coelho described the experience as an opportunity to engage with realistic scenarios, which helped her uncover key characteristics for business improvement.
A particularly impactful exercise required participants to create a company in an unfamiliar industry. This task demanded rapid planning, organization, and decision-making. For Coelho, successfully launching a venture outside her usual field was a defining moment, putting principles like opportunity identification, prudent risk-taking, and networking into direct practice.
The insights gained from the program directly fueled the development of her initiative, RoraiHub, which focuses on providing strategic solutions to enhance customer experience and drive business results. Upon returning to her regular role, Coelho implemented concrete changes. These adjustments centered on strengthening relationships with both clients and suppliers, elevating service quality, and establishing a more rigorous system for goal monitoring and achievement.
Coelho emphasizes that the program's core value lies in its practical vivência, which allows participants to honestly assess their strengths and weaknesses. While stepping out of one's comfort zone is challenging, she believes it is essential for growth. Her positive experience was so profound that she recommended the program to other entrepreneurs, including her husband and daughter, who also participated.
According to Coelho, the Empretec Arena program is instrumental in broadening strategic vision and fortifying entrepreneurial acumen. She concluded that the training provides the tools necessary for greater success and a more strategic approach to business management.
Based on reporting from g1.