Formula 1 is experiencing a major surge in popularity, with the Italian market leading the charge. According to F1 CEO Stefano Domenicali, speaking at a Liberty Media conference reviewing the first quarter of 2026, the sport's audience in Italy has grown by a remarkable 25 percent.
Domenicali attributed this significant jump directly to the competitive performances of the Scuderia Ferrari team and the exciting emergence of young driver Kimi Antonelli. This strong growth in Italy is part of a broader positive trend, with notable audience increases also recorded in key markets like Brazil and China.
The sport's appeal is not just measured in television ratings. Live attendance figures are equally impressive. Across the first four races of the season, a total of 1.3 million spectators visited the circuits. The Australian Grand Prix in Melbourne set a new attendance record, highlighting the global fan enthusiasm.
The premium hospitality experience is also in high demand. The exclusive Paddock Club is nearly sold out for the entire season, with over 65,000 tickets already purchased. To accommodate the soaring interest, organizers are expanding the capacity of the club zones at the Silverstone, Austin, and Monza circuits.
Digital engagement metrics show explosive growth. The Japanese Grand Prix generated nearly 600 million views on YouTube, a staggering 46 percent increase compared to the 2025 race. Formula 1's total social media following has now surpassed 120 million subscribers, marking a 20 percent year-over-year growth.
This wave of popularity is translating into strong financial results. Formula 1's revenue for the first quarter of 2026 increased by 53 percent, reaching $617 million. The sport's operational profit for the period stood at a healthy $107 million.
The data paints a clear picture: a combination of compelling on-track competition, particularly from iconic teams like Ferrari, and savvy digital strategy is fueling Formula 1's global expansion and financial health. Based on reporting from Чемпионат.com.